MyWSJ Interface Proposal
In Collaboration with The Wall Street Journal Online
Andrew Giannelli - Design Director
Sharon Denning - Interaction Design Manager

Classes 4, 5, 6
PDF of Project Description (this page)

Deadlines
Monday, February 13, 2006
a. 1 page document outlining the design solution
b. sketches & notes (paper)
Wednesday, February 22, 2006
a. Designed pages illustrating
    i. Page with customized content
    ii. Page that illustrates the building concept/process
b. Thoughts on other possible areas of personalization (email alerts, saved search etc) appreciated.

Student	MyWSJ Proposal
Devon	http://www2.mfaca.sva.edu/~tewen/page.htm http://www2.mfaca.sva.edu/~tewen/wsj.htm
Helen	http://www2.mfaca.sva.edu/~huilun/wsj_presentation/mywsj_1.html
Rachel	http://sva.hyalinestudios.com/interface/WSJ/
Charlene	http://www2.mfaca.sva.edu/~shumei/Interface/MyWSJweb/MyWSJ_1.htm http://www2.mfaca.sva.edu/~shumei/Interface/MyWSJweb/MyWSJ_2.htm http://www2.mfaca.sva.edu/~shumei/Interface/MyWSJweb/MyWSJ_3.htm
Joe	http://www2.mfaca.sva.edu/~edwardf/wsj/wsj.html
Jinyoung	The page for my assignment: http://www2.mfaca.sva.edu/~jinyoung/id/wsj/ a screenshot: http://www2.mfaca.sva.edu/~jinyoung/id/wsj/screen.jpg a screenshot with numbered areas corresponding to the text explanations: http://www2.mfaca.sva.edu/~jinyoung/id/wsj/diagram.jpg The ideas proposal: http://www2.mfaca.sva.edu/~jinyoung/id/wsj/wsj.htm The explanation of the interface: http://www2.mfaca.sva.edu/~jinyoung/id/wsj/items.htm
Jessica	http://www.evehandbags.com/home.gif http://www.evehandbags.com/home3.gif http://www.evehandbags.com/home_graph.gif
Chia-Chien	http://www2.mfaca.sva.edu/~maichia/mywsj/mywsj.html
SuHong	http://www2.mfaca.sva.edu/~suhong/MyWSJ_Suhong.ppt Note: this link downloads a powerpoint file

Goal
Initial development work has begun on a new feature for The Online Journal, called "MyWSJ".
This page would allow users to
1. Create a personalized page by adding content from both The Online Journal and its
related sites and RSS feeds from external sources
2. Control the layout and look of the page.
While development and product definition are still in the exploratory stage, we would like to
explore possibilities for its "Look & Feel" and its user experience..

Background
The Online Journal is the Web's most successful subscription-based site, providing more than
one-half million subscribers with the most comprehensive coverage of global business and
financial news. In addition, it has expanded its coverage of "personal" news with the addition of
Personal Journal, Weekend Journal and the Saturday edition which cover entertainment and
leisure.

The Online Journal includes all of the content from the print edition of The Wall Street Journal,
exclusive online content, interactive tools, features and research. It is updated 24 hours a day.

The Wall Street Journal was one of the first print newspapers to fully utilize the web, starting in
1995 with the launch of Money & Investing Update, a precursor to the full Online Journal.
Wsj.com added personalized content in 2002.

The Journal would like to "modernize" its treatment of personalization for its current audience,
and to attract a younger audience who appreciate sites (such as Yahoo) with extensive
personalization.

Expanding Personalization could help WSJ.com in several key areas:

1. Personalization can help to attract a younger audience.


2. The Journal family includes content from the Wall Street Journal, Market Watch, SmartMoney, RealEstate Journal, CareerJournal and The Weekend Edition. This content includes up-to-the-minute wire stories, in-depth features, updates on continuing news, interactives, columns, video content and radio content. Personalization would allow users to access the content they are interested in more easily.


3. Users who personalize visit the site more often, view more pages per visit and renew their subscription more often then users who don't. Personalization would increase site traffic and user satisfaction.

1. How do users locate content?


2. How do they add it to the page?


3. How much personalization do users need? Is it really helpful for users to be able to change the layout, and colors on a page, or does this just add confusion to the process? Should they be able to control font sizes?
   
4. What's the best way to organize this process?


5. Should users be able to personalize more than one page?