Self-Commodification: Controling the Body
May 2008: Presented at The Body: Images, Perceptions, and Representations Conference, Western Illinois University, November 2008.
Self-Commodification: Controling the Body investigates contemporary female media and performance artists’ purposeful embrace of their bodies as a means of self-commodification. Through the use of networked and medical means, these artists present their dissected and indexed bodies as empowered parts along with the various brand name possessions that they consume and adorn themselves with – all of it for sale within a creative and social structure that easily acknowledges the role that contemporary commodity culture plays in their lives and art making. As artists, these women have arrived at a point where they don’t just comment on the commodification of their bodies, but actively engage in a process of self-commodification – willfully controlling and promoting it for their own profit.
Starting with the dada inspired street performances of Baroness Elsa von Freytag-Loringhoven,
this paper chronicles the artistic evolution and control of female
self-representation through the manipulation of various technologies and media,
i.e. print, performance, video, photography/montage, plastic surgery and fertility
treatments. Much self-imaging found in contemporary art presents the body mediated,
interpreted and reassembled through either a lens (camera) or screen (computer
monitor, TV) -- the resulting works celebrate a distracted and superficial “reality”
reconstructed from personal, cultural and representational dislocations reflective
of 20th century consumer practices. By referencing historical, theoretical and
social works by Walter Benjamin, Lizabeth Cohen, Susan Bordo and Laura Mulvey
and applying them to specific artworks by Hannah Wilke, Martha Rosler, Lynda
Benglis, Orlan and Chrissy Connant, this paper follows the progression
and normalization of self-commodification in the practices of several contemporary
female artists.
Immateriality and Open Access: Net Art in its Natural 'Habitat'
October 2007: Presented at Critical Themes Conference, New School Univeristy, April 2008.
Since its inception in the mid 1990’s, the collective or rather “connective”, non- object oriented and interactive practices of networked media art (a.k.a. web or internet art) has never fit smoothly into the existing art world structure of materiality. Instead, its inherent immateriality pushes the boundaries and definitions of art and its material- based presentation structure. By its very nature, its creation and dissemination are antithetical to the traditional hierarchy of the art world’s closed and tightly controlled system of rewards and gatekeepers. Using a production of culture perspective as outlined by Richard Peterson in his essay “Cultural Studies Through the Production of Culture Perspective: Progress and Prospects” which posits that the culture in which the cultural objects are created, distributed, evaluated and preserved will influence their content and the creation process, this paper explores the ill fitting relationship that net art has with the prevailing object-oriented art world production environment.
Examining net art examples on museum portal sites, in gallery and museum exhibitions, as well as artist created web sites, the DIY (“do-it-yourself”) practices of net artists and their audience are evaluated and compared to the material oriented practices of the current art world rewards system. In order for net art to maintain its very essence of open access, collaboration and interactivity and not be subsumed or converted into an appropriated material likeness of its “original” self, this paper suggests that net art needs to be available and exhibited within the environment in which it was created, a network, i.e. the web – thus, making the sanctioned art world portal sites just one avenue in the continuously expanding and inter-connected rhizomatic realm of online art viewing. As a result, alternative reward structures and gatekeepers are explored and suggested.